Marketing Officer’s report
While the regular monthly emails were successful at letting people know what was happening, our major marketing campaign at Armageddon didn’t do so well. Interest was lower than last year, while winter illness caused the cancellation of the large post-Armageddon larp, causing a $300 loss. While we have already recovered financially, it means that we haven’t had the large influx of new larpers we were hoping for this year. The move of Armageddon Wellington to Easter next year may mean it is challenging to run the same sort of campaign given the proximity to other events. The committee will need to discuss this before christmas and decide what they want to do.
We’ve seen less larp run in Wellington this year, with approximately 75 fewer player spaces in games than in 2016. While the immediate drop is perfectly understandable - a couple of large events just haven’t been able to happen this year - its part of a longer-term decline, and this is concerning.
I’ve repeated the marketing survey for a third year to gather information about what the Wellington larp community wants, as well as better data on safety. The results are here.